In order to grow your business online,
you MUST be capturing the email addresses of your visitors!
The path to converting website visitors into paying clients begins with building a relationship with them. Building a relationship requires you to have a way to connect with them even after they’ve left your site. This is why having an effective opt-in box and collecting email addresses of visitors on your site is critical to your online success.
You’d be surprised how many service based business owners either aren’t doing this at all or are only doing it on one or two pages of their website.
Here are the basics of capturing email addresses of visitors to build your list:
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- Choose an eMail or eCommerce provider for managing your list
- Develop an information packed free give away that showcases your expertise -(YES, you need a free give away, your newsletter is not enough to entice the majority of visitors to sign up to your list.)
- Set up your eMail or eCommerce provider to automatically deliver your free give away when someone opt’s into your list**
- Offer your free give away in exchange for your visitor’s name and email address on your website via your opt in box
- Watch your list grow and client relationships bloom!
Once you begin building your list, it is important to communicate with them on a regular basis via your eNewsletter. This regular communication builds trust and builds relationships.
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**For those of you who are unfamiliar with how an opt in box works, here is a flow chart showing the flow that should happen when a customer visits your site.
