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FREE WEBINAR: Is Your Website Really Working For You?

May 29, 2011 By

This WEBINAR is over, but you can access the recording by entering your information in the form below:

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Websites are a necessary part of doing business these days. But the reality is, if you don’t have a solid structure or a strategic plan for your website, your site can actually hurt you rather than help you when it comes to connecting with your potential clients.

Your website should work on several levels to attract, engage, connect with and convert visitors (aka potential clients).  If you built your website believing that old myth, “if you build it, they will come”, but are struggling to attract and/or convert new clients, then I invite you to enter your name and email below for access to the recording of this webinar:

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In this complimentary webinar, I will share important information on  how you can better leverage one of your business’s most important assets. Your Website!

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Not sure if  you should attend the FREE webinar?
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If you are a serviced based business owner with a website, I want you to take a minute to answer these four questions:
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  • Is your website ATTRACTING qualified, potential clients
    who are a perfect match for your services?    .
  • When a perfect client arrives on your site,
    are you ENGAGING them in meaningful ways?    .
  • Are they opting onto your list so you can
    create lasting CONNECTIONS with them?    .
  • And finally, are you INVITING them to take the next step with you
    and then making it easy for them to SAY YES?    .

If you answered SOMETIMES or NO to even one
of these questions, then your website isn’t working
as well as it could for you and I can HELP!

If you are ready to learn how you can improve your websites effectiveness…
Sign up above to access the recording!

 

Here are just a few of the topics I’ll cover:
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  • A Great Tool and Some Simple Tips for Measuring Your Website’s Effectiveness
  • Key Components You Need In Place For a Successful Site
  • Simple Strategies and FREE Website Tools That Can Create and Enhance Client Connections
  • The Easiest Way to Convert Potential Clients
  • BONUS: 7 Easy Ways to Drive Traffic to Your Site
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Filed Under: Blog, Workshops Tagged With: , , , , , ,

Five Tips for Giving Your Clients a FREE Taste of Your Services

November 7, 2010 By Leave a Comment

Great client relationships are the key to a successful business. And creating opportunities for clients to get to know you is a necessary component to establishing relationships you can nurture and grow into great ones!

Creating opportunities for clients to get to know you can come in many forms, but perhaps the simplest way is for you to offer a free taste of what it is you do.

 

This simple technique when done with the right strategy and energy behind it, builds trust and creates connections that ultimately lead to abundant, long-term relationships with your clients.

Remember Baskin-Robbins Ice Cream?  They offered a free taste of any of their unique 32 flavors which allowed their customers the opportunity to see if they liked it before they ordered it.  By offering customers a free taste, they built trust, creating a loyal customer base and successful business that stood out in the ice cream industry.  You too can attract loyal customers and stand out amongst your peers by using that same strategy of offering a free taste of your best stuff.

Imagine if the majority of potential clients you added to your database were already interested in what you did, resonated with how you did it and kept coming back for more.  Wouldn’t that set the stage for an increased amount of abundant client relationships?  This CAN become your reality by offering a well constructed, thoughtful and robust free taste of the work you do in your business.

Creating Your Free Taste

It’s my belief that you can never give away too much information if what you are sharing is based in service.

That being said, you do need to be strategic about what you share.  The information you share in your free taste must tie directly to your core purpose and offerings.  It must demonstrate your expertise and provide the client with useful information that introduces them to your wisdom, style and energy.

Just look at the one thing you love doing in your business, the product or service that most represents you and provides your clients with a rich, transformative experience.  Now, create an eBook, a special report or a video or audio series that shares this gift.  Don’t worry about sharing too much or too little, just focus on being of service and providing clients with a transformative experience.  I guarantee it will leave them wanting to know more about how they can work with you to experience more!

When you give away your “best stuff”, you allow your Inner Expert to shine as brightly as she can, attracting those individuals who resonate with you at the deepest level, ultimately turning them into engaged, passionate clients and you into a successful business owner.

Here are some simple suggestions to ensure that your potential clients view your free taste as the high quality gem it is.  By implementing these simple strategies, you set the stage for creating a lasting impression with those you share it with.

Five Tips for creating an eBook, workbook or special report for your Free Taste:

  1. Include an exercise or two that you normally do with your clients. This exercise will lead the reader through a transformative experience, build their trust and begin creating the emotional bond.
  2. Number each page and add headers throughout the content.  Page numbering helps the reader keep everything in order if they print it.  And, using headers visually breaks up the content making it easier to read.
  3. Add a Copyright page to your eBook. This establishes credibility with your readers and gives you a place to include a link to your website and invite the reader to share with friends.
  4. Add a full bio page with a professional headshot and an invitation to work with you. Once again you have an opportunity to make a connection and establish credibility with the reader by providing more information about you and your business.  It’s also a great place to provide them with information about the next step to take to work with you.
  5. Invest in a professionally designed cover that reflects the transformative content inside. This is probably the step that most business owners skip, but the one that can have the most impact with clients.  Remember first impressions are everything, so a professional cover design sets the tone for what’s to come. Don’t be afraid to invest in this important and effective tool for attracting and engaging potential clients.
Filed Under: Articles, Blog Tagged With: , , ,

Living Your Passion – It doesn’t have to be a struggle!

March 25, 2010 By Leave a Comment

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Something I see so often in my coaching practice is inspired, passionate business owners struggling to make a living doing work they absolutely love.  They struggle because they are operating under the assumption that one of the biggest myths about living your passion is true.

The myth that says if we just follow our passion and honor our calling, prosperity will flow forth.  This myth teaches us that success is imminent if we just hang out our shingle or launch our website.

You know the one I mean, right?  I like to call it the “if you build it, they will come” myth but, this myth only tells half the story.

The truth is, the myth forgets to mention that in addition to passion, you also need to add clear direction and a plan in order to fulfill your soul’s calling and make a successful living doing it.  Now I know for many soul-inspired entrepreneurs, the word plan can instantly trigger a fear response, but creating your plan doesn’t have to be a scary or painful process, but it is something that you absolutely must do in order to stop struggling and start thriving in your business.

I liken the process to taking a vacation or an extended road trip.  In order for you to have a rich, enjoyable trip, you first need to know where you are going.  Once you have a destination in mind, you need to map out a route to get you there.  You might even mark off some stops along the way to eat, get more gas or rest.  A minimal amount of preparation and planning will have you arriving at your destination, safe, happy and on schedule.

It’s the same with your divinely inspired business, when you take the time up front to create clear goals and a simple action plan, you not only achieve the success you’ve dreamed of, you do it with the least amount of resistance possible.  When passion and planning come together, it’s a magical partnership that allows you to share your gifts with more of the people who need them, create transformational experiences for a steady flow of ideal clients and earn a great living doing what you love.

How can I be so sure?

I am sure because I have triumphed over the “if you build it, they will come” myth by bringing a clear vision, measurable goals and a simple action plan to my own business.  In fact, it’s how I took my own business from struggling to THRIVING in just a few short months.  This simple exercise of combining planning and passion changed my life and my business forever!

When I left my corporate job to start my own business, I had lots of passion for my “soul work”, but absolutely no plan to ensure that my endeavor was successful.  It took me almost a full year, a ton of frustration and an empty bank account to realize that I needed more than just passion if I wanted to stay in business for the long haul.

I really should have known better, I had spent the better part of my 20+ year career in the corporate arena as a project manager and systems expert.  I had helped tons of people create project plans and develop systems that ensured a successful outcome.  But when it came to my own business, I threw all of that out the window and put all my stock in the myth.

Finally, faced with the reality of that empty bank account and notion that if something didn’t change and change quick, I’d be forced back into the corporate arena, I decided to put some of that project planning and systems development experience to work in my own business.  Then voila, the switch flipped and things started to really take off.  Within three months, I had seen a 70% increase of clients and income in my business and things just keep getting better and the best part is, the struggle is gone!

Are you struggling in your soul-inspired, passion-driven business?

The fact is, you don’t have to struggle, none of us do.  All you need to do is add some planning to that passion and the struggle will be gone, I promise!

Here’s my simple five step system designed to take you from struggling to thriving in no time!

  1. Get clear on your mission and your BIG business vision. – This means dream big, what is your wildest passion and your greatest gift for helping others.  No playing small for you!
  2. Take stock of where you are. – Knowing where you are helps you to see what steps you need to take to get you where you want to be.  Be honest with yourself and get ready to catapult forward!
  3. Develop a pathway of achievable and measureable milestones – Once you know where you are and where you are going, it’s easy to start creating a pathway that takes you from one place to the other.  Check your progress against your pathway often and don’t forget to celebrate your successes or be gentle with yourself if you steer off your path.  Course correction is all part of the journey!
  4. Identify areas where you need to grow, need support or need additional resources and get it! – This is one of the biggest challenges for soul-based business owners, we want to help the world, but often forget to ask for help ourselves.  The truth is, no-one can reach their full potential without the support of others, so figure out what you need and then ask for it!
  5. Take action – Yes, it sounds simple, but fear of failure or more often the fear of success can keep us in a holding pattern.  Remember, the only way move ahead is to take a step forward.  Your journey begins with your first step!
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