Your brand is what sets you apart from the hundreds, possibly thousands of other businesses offering products and services similar to what you offer. Your brand conveys your business’s value. Your brand is what helps your potential clients make the decision to work with you or with the other guy.
If you haven’t taken the time to intentionally create a brand that is grounded in your passion and purpose, if your messaging is inconsistent and unclear or if you’ve resisted investing in creating a visual brand that matches the energy and intention of your business, then you are failing yourself, your business and your clients.
So what does it take to create a strong, authentic brand?
In order to create your own strong, authentic brand there are three essential components that must be part of everything you do, from creating your products and services to creating your website and marketing materials. If you don’t have these three pieces in place, you diminish your brand and become less effective when trying to attract clients.
Clarity of purpose. Taking time to get absolutely clear about your unique talents, wisdom and gifts, the value they have and how you are meant to share them with those who need them most is an essential first step in creating your authentic brand.
Benefits rich communication. What your clients really need to know is that at the end of the day, you can help them solve a problem they have. When it comes to making connections with clients and potential clients, steer clear of talking about the tools you use and what you do, focusing instead on the benefits and the transformations clients experience while working with you.
Professional, emotion provoking visual representation. If you look like a small fish, potential clients will overlook you, but if you look like a big fish, people will pay attention long enough to learn more about you. To round out your strong, authentic brand, hire a graphic designer that really gets what you do and have them create a visual representation of your business that is professional and an energetic match to your passion and purpose.
By taking the time to put these three essentials to work in your business, you will intentionally and strategically begin building your strong and authentic brand and attract clients who are ready and willing to work with you!
Divine Business Challenge:
Make the commitment to yourself and your potential clients to intentionally create a strong, authentic brand that is aligned with your passion and purpose.
Take a hard look at the brand you’ve created for yourself. Is it authentic and strong or is it passive and unintentional? Does it effectively communicate your purpose? Does it demonstrate the benefits clients experience when working with you? Does it engage clients and potential clients? Are you still using clip-art and homemade images to represent your business?
